This week I sat down for an amazing chat with my brother James, who heads up our Carrie & Co. stationery brand. We took a trip down memory lane, right back to 2017 when I approached James with the idea to create a product line.
At the time, neither of us knew the first thing about creating physical products… but we were determined to figure it out! James began researching manufacturers, suppliers, shipping and storage options and eventually the pieces all started to fit together.
We talked about:
Why I wanted to create a planner
How James figured out what steps we needed to take
Why we paid extra special attention to the packaging
Our vision for the future of Carrie & Co.
Creating a physical product line has been an incredibly fun, exciting (and sometimes stressful!) journey, and we’ve learned so much along the way — including how to bounce back from disasters! I’m really excited to share our experience in the hopes that it will help someone else take the first (or next) step on their journey.
If you’ve ever dreamed of creating your own product line, or you’re curious about using physical products to create an incredible experience for your customers, then you’re going to absolutely love this episode!