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Tea boutique Chai Chun plans to develop retail footprint, double income

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Tea boutique Chai Chun is aiming at doubling its income within the subsequent one 12 months with growth of shops throughout the nation, and is in discuss with homeowners of two tea gardens in West Bengal’s Darjeeling for acquisition, an organization official mentioned on Tuesday.

The Siliguri-headquartered tea retailer clocks an annual income of Rs 8-10 crore at current.

It’s betting large on widening footprint from the present 20 models all through the nation, with plans to open shops in 10 main airports within the subsequent 12 months, Chai Chun MD and CEO Rajeev Baid mentioned.

“We at the moment have 20 shops throughout numerous areas resembling Gurgaon, Bangalore, Kolkata and Dimapur. These embrace boutiques in Kolkata and Bagdogra airports. We’re focusing on to arrange models in 10 main airports,” he mentioned.

The tea boutique is all set to open 4 shops at Varanasi, Vijayawada and Bhopal airports and another on the Kolkata airport inside two months, Baid mentioned.

“We predict to at the least double our income within the subsequent one 12 months, as we’re bullish on the growth plan and can launch extra merchandise to strengthen the present portfolio of 400 gadgets,” Baid informed PTI.

He said that his firm has plans to open shops outdoors India as nicely.

“We’ve got acquired Okayti tea property in Darjeeling, which is thought for its yield and high quality. It’s a 100-per cent natural tea backyard. We at the moment are taking a look at extra acquisitions and in talks for 2 extra tea gardens within the hills,” he mentioned.

Began in 2015, Chai Chun, a unit of Evergreen Tea Group, procures about 4-5 lakh kg of tea every year and is planning to double the quantity over the following few years, Baid mentioned.

The tea boutique affords greater than 165 blends, together with 80 of orthodox selection and 65 of natural, floral, fruit and inexperienced classes, he added.

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