IBC Upbeat for Its Return to Amsterdam
AMSTERDAM—The last time the M&E industry gathered here in Amsterdam, the word “zoom” was more likely to describe a lens than a new form of a virtual meeting.
AMSTERDAM—The last time the M&E industry gathered here in Amsterdam, the word “zoom” was more likely to describe a lens than a new form of a virtual meeting. And given that the show went through numerous stops and starts over the past several years because of the pandemic, the mood heading into the 2022 IBC Show, Sept. 9–12 at the RAI, is one of optimism and a sense of purpose.
Although the show is well known for shining the spotlight on the latest industry trends through its conference sessions, this year the exhibition is getting a lot more attention than before, perhaps because “virtual expos” are an inadequate substitute for the real thing. IBC President Michael Crimp agrees and thinks attendees are eager to get back to business.
“There’s a hunger for the expo; expo space demands have been high and have outstripped our cautious approach to it,” Crimp said. “We’ve even seen customers who had a digital value proposition package with us shifting back towards expo again because there’s just an excitement about networking with people.”
Better than expected attendance at the NAB Show and similar recent trade shows also didn’t hurt when it came to assessing the potential success of IBC. “[The shows] are seeing solid, not spectacular attendance,” Crimp said. “There was an enthusiasm for networking and the benefits of meeting face to face—that’s what we heard about NAB [Show], so my congratulations to Chris Brown and their team.”
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