Fantasy sports activities corporations, which interact with customers on-line, invested over Rs 3,000 crore final 12 months throughout varied segments, together with shopping for media rights and sponsoring gamers, a high official of Dream Sports activities mentioned on Tuesday.
In the course of the IAMAI Digital Summit, Dream Sports activities co-founder and CEO Harsh Jain mentioned the corporate is seeking to spend money on start-ups and something that makes sports activities higher.
“Final 12 months, the fantasy sports activities trade, which consists of over 200 corporations, has contributed Rs 3,000 crore in media rights, sponsoring groups, leagues, gamers and spending cash in each single sports activities occasion,” Jain added.
He mentioned the Dream Sports activities Basis, the company social duty arm of the corporate, helps 6,000 athletes in India at current.
“Fantasy sports activities is displaying that it may grow to be one of many largest contributors when it comes to engagement, viewership and commercialisation.
“In Dream Capital, we now have put in USD 250 million to re-invest in sports activities. Our imaginative and prescient is simply to make sports activities higher. Something that makes sports activities higher is all truthful sport for us. Something that makes sports activities higher, we’re taken with investing,” Jain mentioned.
He added that Indian shoppers have now began paying for on-line services with a rise in per-capita GDP, disposable revenue within the final 3-5 years however nonetheless freemium mannequin is one of the simplest ways to do enterprise within the nation.
Jain mentioned the 5G roll-out within the nation will push innovation in sports activities expertise and improve the position of augmented actuality and digital actuality merchandise within the sports activities phase.